Deborah Gordon and Daniel Sperling of The Washington Post provide a thought-provoking look at what the big oil companies see in terms of the future of energy production. In short, same-'ol same 'ol. Energy demand is increasing at an astonishing rate. Renewable energy supplies are not. Market answer: more oil. And, if this problem is left to market forces, its more oil for a very long time.
Obviously, this is a real problem for society. As Gordon and Sperling put it "...oil companies are, quite rationally, investing the equivalent of pennies in biofuels and other alternative energies, compared with dollars in unconventional oil prospects. But while they are behaving logically in economic terms, they aren't serving the public interest."
Hmm... that sounds familiar.