Tuesday, June 2, 2015
An incentive-based program from Duke Energy
Today our household joined the "EnergyWise" program from Duke Energy. By signing up for this program we are agreeing to let Duke install device on our AC unit that signals the unit to use less energy during periods of peak demand (but never on weekends or holidays). In exchange for this, we get a small monetary rebate ($25) each year and a "free" LED light bulb. This program falls under the category of incentive-based programs, but unlike most, this one is not created by government, but by the private sector. My question to you: Why would Duke Energy pay customers to use less energy? Don't they make profit by selling more energy? What's going on here?